Post by account_disabled on Feb 28, 2024 11:14:59 GMT
The to this type of testing in order to be able to look for potentially new converting traffic sources and stand out from the competition. . Correctly configur analytics The lack of properly configur analytics is a problem that affects more companies than we marketers might think. It is not enough to create a Google Analytics account but you must configure functions such as conversion goals remarketing lists filters or views. Goals will be the most important in this case because they have a direct impact on the companys business in the form of for example the number of generat leads or sales. I wrote some time ago here how to define whether you have correctly defin goals.
Make sure analytics are set up correctly and goals are set in such a way that they reflect the key metrics of your business at a given stage of the customer journey. If we are dealing with ecommerce the issue of configuring analytics is a bit more complicated. In this case it is necessary to configure the improv ecommerce module which will provide you with all the relevant information Phone Number List regarding the purchase of products in your online store. Check whether such a module is implement in your store if not talk to the agency about its implementation it will probably require an additional payment.
Campaign optimization for incorrect conversions Campaigns are most often optimiz for conversions. Whether its increasing their number quality conversion rate or reducing the cost of a single conversion. However the problem often arises at the stage of defining what the conversion should be. the agency a conversion is entering the contact subpage or adding a product to the cart while these actions may have no impact on achieving your goal. Just because someone visits the contact page does not mean that they will fill out the contact form or call the company.
Make sure analytics are set up correctly and goals are set in such a way that they reflect the key metrics of your business at a given stage of the customer journey. If we are dealing with ecommerce the issue of configuring analytics is a bit more complicated. In this case it is necessary to configure the improv ecommerce module which will provide you with all the relevant information Phone Number List regarding the purchase of products in your online store. Check whether such a module is implement in your store if not talk to the agency about its implementation it will probably require an additional payment.
Campaign optimization for incorrect conversions Campaigns are most often optimiz for conversions. Whether its increasing their number quality conversion rate or reducing the cost of a single conversion. However the problem often arises at the stage of defining what the conversion should be. the agency a conversion is entering the contact subpage or adding a product to the cart while these actions may have no impact on achieving your goal. Just because someone visits the contact page does not mean that they will fill out the contact form or call the company.