Post by account_disabled on Nov 14, 2023 4:40:39 GMT
A content marketer analyzes visits, scroll map, likes, shares and pages viewed, dwell time, bounce rate and exit pages. A conversion optimizer, on the other hand, analyzes conversions and user behaviors in relation to these goals. How many people who viewed the article clicked on the CTA? How many of them filled out a form? What kind of forms did they fill out? How many of them turn into customers? Content marketers create content aimed at generating traffic without taking into account its conversion possibilities, unlike CROs (Conversion Rate Optimizers) Content marketers insert CTAs at the end of their articles because.
It was probably indicated to them by an inbound marketer or a conversion rate optimization expert, but they are not really interested in the conversion that these can produce Simply put, CRO and content marketing typically web designs and development service don't yet combine their strategies to have a greater impact on revenue. And this is also evident in the very structure of large organizations, often those with a "marketing department", where there is a "content creator" and a "conversion optimizer". Collaboration instead would be the ideal solution! The question you need to ask yourself is: does my content strategy improve my company's revenue? Content marketing is only important if it guarantees a return on investment.
If not, you can fire the content creator and rejoice in the increased profits from eliminating unnecessary expenses. Or, you can replan your content marketing so that it can improve your business's overall revenue. In fact, for the content to be truly effective it must be: Optimized for Conversions – Your entire content creation quest should be done with conversions as the primary goal Implemented with conversions in mind download-ebook-kpi-content-marketing Return to index. The benefits of collaboration between content marketing and CRO When you are able to combine CRO and content marketing you will have amazing results.
It was probably indicated to them by an inbound marketer or a conversion rate optimization expert, but they are not really interested in the conversion that these can produce Simply put, CRO and content marketing typically web designs and development service don't yet combine their strategies to have a greater impact on revenue. And this is also evident in the very structure of large organizations, often those with a "marketing department", where there is a "content creator" and a "conversion optimizer". Collaboration instead would be the ideal solution! The question you need to ask yourself is: does my content strategy improve my company's revenue? Content marketing is only important if it guarantees a return on investment.
If not, you can fire the content creator and rejoice in the increased profits from eliminating unnecessary expenses. Or, you can replan your content marketing so that it can improve your business's overall revenue. In fact, for the content to be truly effective it must be: Optimized for Conversions – Your entire content creation quest should be done with conversions as the primary goal Implemented with conversions in mind download-ebook-kpi-content-marketing Return to index. The benefits of collaboration between content marketing and CRO When you are able to combine CRO and content marketing you will have amazing results.